About Anne Esse

Anne Esse is freelance art director/creative director with training as a career coach focused on the specific issues of creative professionals. Her motto is:“ Why the hell not?” You can reach her at anne@anneesse.com or anne@anneessecoach.com

Generating creative heat when your life is on fire.

Keeping a hot creative streak alive is hard enough when the corners of your life are mom-could-even-visit tidy.

So how are you supposed to keep generating smart, fresh work when life is laced with personal loss, financial struggle, or heartbreak? You know time will eventually change your situation and feelings—but your creative deadline is two days from now and you’re not sure you’ll even make it past lunch.

As creatives it’s vital for us to be connected to our positive and negative emotional experiences—it’s an important source for much of our creative inspiration. But when emotions are a crushing tsunami, how can you survive and begin to allow for an even flow of creative thinking?

According to Julia Cameron, author of the classic guide to creative recovery “The Artist’s Way”, survival lies in sanity, and sanity lies in paying attention:

‘The reward for attention is always healing…In times of pain, when the future is too terrifying to contemplate and the past too painful to remember, I have learned to pay attention to right now. The precise moment I was in was always the only safe place for me. Each moment, taken alone, was always bearable…’

Often getting into the moment is something you can do at your desk over a cup of coffee and a good blank stare out the window. Maybe you have to find a spot in the sun somewhere. Wherever you are, in that moment and then the next, focus your attention on something that delights you. The pool of sunlight that rakes across your desk, the smell of fresh cut grass through your studio window, the sound of kids laughing on the playground outside your building.

Cameron believes ‘…the quality of life is in proportion, always, to the capacity for delight. The capacity for delight is the gift of paying attention.’

I’ve just got to say, from my own experience, it’s finding delight in the moments surrounding a dark event that’s pulled me though a workday or work session with my creative partner—productively. A heightened radar for delight can even lead you to more inspiration than you’ve experience in quite a while—or even ever. Also, know that pain, once passed through, will lead to emotional knowledge you can write about, create an image of, or use to better understand a once foreign demographic you need to communicate to.

Bright new idea spots. To come.

If you’re in a place like this right now, I hope this is of some help to you.

How much can you tolerate?

You need creative flow to rock new concepts. But we all have “flow-suckers” that we allow to drain our energies. They appear as (daily?) worries about tasks undone, things unsaid, etc.

In the coaching world we call them “tolerations.” Things you tolerate on some level every waking moment that take a drop or teaspoon or gallon from that creative body of water of yours. They weigh you down and hold you back from doing you best work and truly connecting with the people and experiences that nourish and inspire you.

And they keep you from growing.

A big one for me was the reoccurring worry-set around tax preparation and filing. As a freelancer I absolutely dread what my tax bill will be. So I have a tendency to procrastinate the visit to my accountant. Adding weight to the distraction and extending the fret-time long beyond tax season. Which caused me to delay planning a summer vacation, getting a new Mac, buying CS5— things that would support my creative production.

But the good news is every toleration is somehow fixable and as you take on each one you lighten up. You’ll feel more like the grown-up you really are, have a clearer head and notice the inspiring nuances in the life around you.

You know where I’m going with this.

So, what can you do? Simple. Identify the top three things you’re tolerating right now. Write them down. One of them might be a pivotal one that when dealt with can knock off some of the others. Once I saw what my tax toleration was doing to my overall energy, I took some constructive steps to deal with it. You can too. Step by step. One at a time. Then start on the next batch of three, or 10 or whatever.

In fact, why the hell wouldn’t you?

You’re invited: 10th annual student portfolio review

Thursday, April 2, 2009
6:00 to 9:00 p.m.
Post Central & The Studios at Linden Oaks,
170 Linden Oaks (base level), Rochester, NY 14625

The RAF created this event to assist in preparing our future creative talent in the fields of graphic design, advertising, new media, and copywriting by offering feedback, advice, and career information. Last year’s event was a big success, with over 50 students in attendance, thanks to the support of faculty members who promoted the program, and encouraged students to register and participate. And of course we couldn’t have pulled this off without the volunteers from our professional creative community that reviewed all the work.

Interested in joining us? All students must register online prior to the event at www.rafconnect.org. Professional creatives that would like to volunteer to review portfolios please contact Bob Kiesow at bkiesow@ardentlearning.com or Anne Esse at anne@anneesse.com. We look forward to seeing you on April 2nd.

Creative SPEEDATE sold out!

n61926456776_1657We’re excited to announce that the RAF Creative SPEEDATE event is officially sold out! On Monday February 9th, 64 college students and 32 creative professionals from our community will be coming together speedate-style at John Myers Photography to participate in this annual event. Stay tuned for other upcoming RAF events—plenty of opportunities to connect still to come! Thanks again to our sponsors RIT and John Myers Photography.

— Anne Esse


RAF SpeeDate: Better Than Red Bull

On September 20th the RAF hosted a creative SPEEDATE event that connected area college students with communication professionals. It was the first time we’d ever hosted an event like this. Students got a chance to meet one-on-one with professionals, speed-date style, who answered industry questions, offered advice and made them feel like they were part of our creative community. The pros walked away re-energized by the experience. We got such great feedback from both groups that we’re planning another SPEEDATE for late October. The RAF plans to launch a mentorship program in late Fall to keep this great connection between students and professionals ongoing. Stay tuned for details.

Thanks to our sponsors: Eagle Productivity Solutions, RIT, and Dumbwaiter Design.