The Official Blog of the Rochester Advertising Federation
Ok, I personally don’t.
What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes of women chasing them down the street like something out [...]
Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing.
But here’s some insight into what we, on the Dundee team, knew. Packaging sells beer. No one is buying beer because of [...]
It’s 1982 and about 15 degrees below zero.
Like we did every Saturday night, we were standing on a road that came to a dead end in the St. Lawrence River, with a raging bonfire and stacks of Genny Cream Ale we stole from our dads.
That was life growing up in Massena, New York…north [...]
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