Author Archive

Hyper-targeting is a game-changer.

By Michael Chatfield on May 6th, 2009

Introducing the magazine for the totally selfish.
Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all the articles in the publication directly to you. [...]

What do you want?

By Michael Chatfield on March 27th, 2009

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it.
I’ve found that clearly identifying and making known what you want out of a situation can do nothing but help your cause.
Most situations have 4 critical [...]

Betty knows what she wants. She wants a Mad-tini.

By Michael Chatfield on March 17th, 2009

By popular demand…I bestow upon you all the official 2009 Addy Award MAD-TINI Recipe. Special thanks to Ann McAllister and Katy Daniels from Monty’s Korner for bringing this to life.
MAD-TINI
3 oz cherry vodka
1/2 oz bourbon
Splash of sour mix
Splash of cranberry juice
Shake in a cocktail shaker, strain sexily into martini glass and garnish [...]

Remember the Facebook freakout?

By Michael Chatfield on March 6th, 2009

What are your thoughts on the proposed upgrades to Facebook?

What’s your pepperoncini?

By Michael Chatfield on March 3rd, 2009

Something crosses my mind every time I get a pizza from Papa John’s.
I’m just fascinated by the fact that with every single pizza, they include a pepperoncini pepper in the box.
I know, I know…the marginal cost of this is probably a penny per pizza- but it goes a long way for [...]