Author Archive

Photoshop: Friend or Faux?

By Robin Lohkamp on March 11th, 2009

it’s the beauty secret of the industry. and the subject of much debate. some say it adds an air of aspiration. others say it paints an unrealistic body image and false sense of face. and some are calling for full disclosure. see ny times op-ed video:
sex, lies and photoshop
personally, i wouldn’t mind a retoucher slimming [...]

Sent from my iPhone.

By Robin Lohkamp on December 13th, 2008

while i love my iphone am not afraid to show it, i have to wonder what my new email signature says about me. on-trend early adopter? check. but as a freelancer, it also admits to any client e-mail recipient that i am definitely not in my office. which is exactly where i should be, busily [...]

peculiar product peddler

By Robin Lohkamp on October 29th, 2008

if you heart mad men, then you probably caught this clip on SNL over the weekend. and while jon hamm could peddle the pants off anyone, it got me thinking. about the strangest product i’d ever worked on: an estrogen replacement therapy aptly named femring. it was no john ham, and you couldn’t eat [...]

Local creative goes big. Really, really big.

By Robin Lohkamp on September 5th, 2008

So there I was in Barnes and Noble, nibbling my scone, sipping my Fiji and fueling my creativity with the October 2008 issue of How. Which just so happens to be the Self-Promotion Annual. And right there on page 94 is our 2008 ADDY Best of Show winner, the Rochester International Jazz Festival press kit [...]